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The overview page helps viewers understand what’s new and fresh for the brand. Everyone’s favorite splurge grocery spot (or maybe just mine) has an excellent Pinterest business account. Pinterest home pageįirst up is Whole Foods.
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For example, let’s look at some good examples of cohesive Pinterest business pages, and take note of what ties the page together, from the home page to Pinterest image descriptions and beyond. The look and feel of your Pinterest account are critical to its potential to sell. Set up and customize your business Pinterest account
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It’s clear that this age group has a lot of buying power - and it’s also obvious that Pinterest users are ready and willing to spend on products and services they see represented by businesses that appeal to them on Pinterest. Think about what each of these demographics can mean for your business - if your product appeals to a younger audience who has some disposable income, it’s important to consider Pinterest for business development and marketing purposes. Shoppers - 55 percent of Pinterest users use the network to shop.Įach of these statistics are important to consider in your overall Pinterest marketing strategy.Mobile users - Almost 85 percent of Pinterest searches happen on mobile devices.Higher income - 40 percent of Pinterest users have a household income of more than $100,000 annually, and 50 percent of users make $50,000 or more individually.Millennials - More than half of adults aged 18 to 34 use Pinterest at least once a month.Women - Almost half of all women online are Pinterest users, compared to only 17 percent of men.The good news is that adopting marketing strategies that benefit your Pinterest business page shouldn’t be difficult if you’re already familiar with the concept of social media marketing.īefore embarking on a journey to create - or revamp - your Pinterest marketing strategy, it’s useful to understand your audience. It’s entirely another to have a dedicated strategy behind your actions on your Pinterest business page, driving clicks and, ultimately, sales. It’s one thing to log into Pinterest and start pinning.
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